Can Anybody Sell?
I don’t know about you but it’s not often I meet an effective sales person.It isn’t the buyer’s fault. Buyers, guess what, generally want to buy. And they can even buy without being tiresome or difficult if they are helped to buy rather than sold to.What’s the difference?The difference is empathy with the buyer and an understanding of the buying process. Grasp these two essentials and selling becomes a problem solving skill that anyone can employ.When, as a buyer, I meet sales peopl...
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