Intimidated By The Competition? How Your Startup Can Take On The Big Guys

Intimidated By The Competition? How Your Startup Can Take On  The Big Guys
When newly formed businesses size up the competition, they may not like what they see. Often, major players in their industry are already well ahead of them, drawing in the customers or clients they covet, cornering the market on the best employees, and pushing around through their sheer size anyone who dares take them on. But startups don’t necessarily have to blink in the face of the big guys, says Adam Witty, himself a successful entrepreneur and the ForbesBooks co-author...

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