Messages of Unity, Strength, and Working Together Dominate in Ford’sNew ‘Builders’ Campaign Spot
Ford’s new Built for America campaign piece underscores company’s solid relationship with communities, urges unity in the face of change The piece, produced by Wieden+Kennedy New York, focuses on the strength of the nation when people work together to build up, fix and create Built for America campaign highlights Ford’s unique position as the top assembler of vehicles in America and largest employer of U.S. hourly autoworkers; this piece comes on the heels of #FinishStrong, a public...
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