SEAMS Beauty – ambition to be THE company

SEAMS Beauty – ambition to be THE company
A conversation between: Karen J Gerrard – SEAMS Beauty Malcolm Gilbertson – Silverback® Susan Fenton – Decision Magazine Having just walked past a busy branch of Joe and the Juice, Karen J Gerrard is quick with an answer when asked to name an impactful brand whose success she would love to emulate. “They’re gone from one juice bar to having 300 in sixteen countries,” she says. “They offer something that people want and need, the product is consistent and you can eas...

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