New car and EV owners may be key to retaining model and brand loyalty, new research reveals
WOMEN AND ELECTRIC CAR owners are more likely to stick to their guns on initial model choices than any other segment of car-buying customers. The finding comes from Driver Power, Britain's biggest survey of car buying behaviour. Published by Autovia, the country's leading publisher of automotive advice and information, through its Auto Express magazine and website, Driver Power dives into the hearts and minds of up to 60,000 car buyers annually to understand which factors shape their de...
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