UPSETTING THE APPLE CART TO GIVE FIZZ A GOOD NAME

UPSETTING THE APPLE CART TO GIVE FIZZ A GOOD NAME
For immediate use In a move that may shock some in the industry, British soft drink makers Cawston Press are tackling the Government’s impending sugar levy head on to restore a good name for fizzy drinks. Bucking the common industry reformulation methods, they will use only pressed fruit juice to sweeten their sparkling drinks, despite fruit prices skyrocketing by more than 60%, due to late frosts and a poor harvest.  In the words of Cawston Press MD, Steve Kearns “In some cases we are...

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