Ben & Jerry’s celebrates 40 years of Peace, Love & Ice Cream with new flavour

Ben & Jerry’s celebrates 40 years of Peace, Love & Ice Cream with new flavour
Introducing Ben & Jerry’s ‘Birthday Cake’: Vanilla Cake Batter Ice Cream, with Pink Frosting, Strawberry Swirls & Cake Pieces  Rolling out nationwide, new Ben & Jerry’s Birthday Cake comes with all the satisfying swirls and Fairtrade-certified ingredients you’d expect from Ben & Jerry’s, plus cake to help the company celebrate 40 years of peace, love and ice cream with its fans. The launch is being supported by a £3.5m marketing campaign[1] spanning TV, digital, PR and outdoor...

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