Marmite launches new Reduced Salt variant
Marmite, the UK’s number one yeast extract from Unilever[1], is launching a new 25% Reduced Salt variant. Designed to appeal to the growing number of consumers seeking a low-sodium diet[2], the new addition will benefit from a £3million multimedia spend as part of the ongoing Marmite Gene Campaign.Rolling out nationwide, new Reduced Salt Marmite is available in the same iconic jar as Marmite but features light blue packaging, associated with low-salt products, to create optimum stand-out o...
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