IRI retail data shows sales of sparkling wine and baking products up during Royal Wedding week as shoppers toast the happy couple

IRI retail data shows sales of sparkling wine and baking products up during Royal Wedding week as shoppers toast the happy couple
£1.68 billion spent in UK supermarkets during a week of wedding fever  Bracknell, UK; 25 May 2018 – While an estimated 1.9 billion people watched the marriage of Prince Harry to Meghan Markle on Saturday 19 May, it was UK supermarkets that were smiling as shoppers pushed up sales of sparkling wine, cakes and baking products. According to analysis from IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers, shoppers spent a total of £1.68 billion...

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