Retailers are losing out on over a third of consumers’ planned spend during peak season

Retailers are losing out on over a third of consumers’ planned spend during peak season
3rd May 2018 – Peak trading periods offer retailers specific windows of opportunity to improve profitability through well thought out promotions. However, recent research conducted by Sapio Research on behalf of supply chain technology specialists, Zetes reveals that up to 35% of consumers’ peak season planned spend is being lost.Clearly, this has a significant impact on a retailer’s performance during a period where extensive planning and execution effort has gone into maximising reven...

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