Baker Street identifies new era of Breadvenience

New consumer research¹ from bakery brand, Baker Street, has identified an emerging phenomenon – breadvenience. Whether the sun is shining or snow is falling, bread is clearly very much an essential for all ages - but the research showed convenience is also key for time pressured consumers, who expect to be able to buy bread when they want it and in the format that is most convenient to them. The research² found that bread going stale too quickly at home was the biggest frustration (49%),...

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