Ben & Jerry’s launches new line of lighter ice cream in euphoric flavours

Ben & Jerry’s launches new line of lighter ice cream in euphoric flavours
Light on fat but heavy on flavour, chunks and swirls, new Moo-phoria contains just 128-132 calories per serving, making it the lightest way to enjoy Ben & Jerry’s.Rolling into freezers nationwide, the new Moo-phoria family has been designed to tap into the growing trend for low-calorie ice cream[1] by offering consumers a lighter treat, without compromising on taste. The new range gives flavour fans all the chunks and swirls they know and love from Ben & Jerry’s, but with 60- 65% less fat...

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