Hellmann’s responds to fans’ requests by launching popular Vegan Mayo to the UK

Hellmann’s responds to fans’ requests by launching popular Vegan Mayo to the UK
Following its huge success in the US, Hellmann’s is bringing its popular Vegan Mayo to the UK in response to growing consumer demand as the number of vegans in Britain continues to rise[1]. Consumers are becoming more conscious of the food they are consuming, which has led to an increase in those following specialist diets. With a third of Brits now identifying as flexitarian1, Hellmann’s is responding with a new proposition set to win over younger shoppers with an on-trend mayonnaise, c...

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