How retailers can maximise cross-selling during seasonal periods

How retailers can maximise cross-selling during seasonal periods
By Austin Brown (General Manager – Vice President of Black Cat Fireworks Ltd)With Bonfire Night just around the corner and Christmas and New Year looming in the not-too-distant future, customers' thoughts are turning towards getting together to celebrate with family and the local community. With this in mind, retailers should be prepped and ready to make the most of the cross-selling opportunities this time of year provides.In the rush to get everything in place for the upcoming festivities...

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