Black Friday hurts, not helps, the high street warns pricing specialists Simon-Kucher

Black Friday hurts, not helps, the high street warns pricing specialists Simon-Kucher
New research shows that Black Friday is also a big turn-off for half the population New research from pricing specialists Simon-Kucher (www.simon-kucher.com) into UK consumers shows that Black Friday is a big turn-off for shoppers, bad news for the high street and of dubious overall benefit to all but a few online businesses. James Brown, Head of UK Consumer Goods and Retail division at Simon-Kucher, said: “Black Friday has quickly established itself as the biggest shopping day of the yea...

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