Half of UK shoppers buy local to support small producers but a third refuse due to higher prices - IRI shopper report

Half of UK shoppers buy local to support small producers but a third refuse due to higher prices - IRI shopper report
IRI Shopper survey shows half of UK consumers ‘buy local’ to support small producers, but a third of non-buyers refuse due to higher prices - Fresh food has strongest affinity with shoppers buying local products  - Innovation and affordability means young millennials more inclined to buy international brands Bracknell, UK – 12 November 2018 – Despite the progress made by many local and national brands in the UK, there is still work to be done in convincing shoppers to convert from...

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