The missed opportuni-TEA

The missed opportuni-TEA
New research from BRITA Professional reveals lowconsumer perceptions of tea served out of home New research has revealed that while consumers enjoy coffee out of home, tea isn’t hitting the spot. According to the figures, which are included in a new report by BRITA Professional, while 52% of consumers say the taste of coffee would make them choose to visit a café over another, 46% don’t believe the quality of tea is better in cafés than at home[1]. The findings show that 29% of consum...

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