Magnum taps into the growing white chocolate trend with indulgent new flavour

Magnum taps into the growing white chocolate trend with indulgent new flavour
Magnum, the UK’s number one ice cream brand from Unilever[1], is hailing 2019 as the year of white chocolate, and to celebrate, the brand is launching an exciting new flavour. New Magnum White Chocolate & Cookies will be available across all formats, including handheld and tubs, and will be supported by a £5m media value marketing spend.  Magnum White Chocolate & Cookies contains the perfect balance of cracking white chocolate and velvety ice cream, with cookie crumb pieces and a chocola...

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