Insight Selling – Your Customers Will Love You

Insight Selling – Your Customers Will Love You
IntroductionInsight selling may not be a familiar term to you. Your customers too may not have heard of it. But use insight selling and both you and your customers will reap substantial benefits, not least of these is sustainable competitive advantage and long term success.What then is insight selling, and why is it so powerful? The starting point is an understanding of the different expectations of your customers.A simple approach to customer segmentation will reveal these expectations. Cus...

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