Negotiation – The Art Of The Win/Win

Negotiation – The Art Of The Win/Win
IntroductionA negotiation has been called the process by which parties experiencing a conflict attempt to resolve that conflict by agreement.Such a simple definition, while essentially true, overlooks the key essential in all negotiations, the need for a win/win outcome. Why is a win/win all important? The problem is that people are basically competitive. It’s part of our nature. It’s what has enabled us to survive, to grow, to succeed and it is a primary driving force in our lives. It is...

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