Branding is Key for Start-Up Businesses.

Branding is Key for Start-Up Businesses.
When it comes to starting up a business, they say branding is key, but what does this involve? It is not just about having a great logo (although this helps), nor a coolly printed van with your details. Branding goes deeper than that. And quite simply is overlooked in some areas.  I recently needed a quote for some bespoke decking to be built for my garden, so I contacted several companies to get estimates. The first guy to turn up wrote some prices on a piece of paper torn from his noteboo...

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