How to improve your affiliate marketing in time for Black Friday

How to improve your affiliate marketing in time for Black Friday
With Black Friday on the horizon, Virginia Rizzi, head of affiliate marketing at Glass Digital, shares some tips for how to improve your affiliate strategy ahead of one of 2020's biggest retail events. Black Friday is one of the biggest retail days in the calendar. However, like most aspects of 2020, it's not immune to the effect COVID-19 is having on the economy, with forecasts predicting a shrink in spending of around a quarter when compared to 2019 (Wunderman Thompson). While this is...

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