A Modern Brand with Traditional Values

A Modern Brand with Traditional Values
It’s not often that we get the opportunity to work with a brand that has been around for nearly 750 years. In fact, this was a first for Silverback®. Incorporated by Royal Charter in 1272, the original purpose of The Fishmongers’ Company was to oversee the selling of fish in the City of London to ensure ‘none but sound fish be offered’. Quality control and the maintenance of high standards of trade skills among fishmongers in the City were central to this purpose. As the catching,...

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