Rebranding a gorilla

Rebranding a gorilla
Our journey to rejuvenating our tired brand identity, and strategy At Silverback®, we work with a range of clients across different industries, every day advising them and steering them on their brand journey. So when we decided that it was time to give our own brand a refresh, we thought it would be easy – wrong! All of a sudden we found ourselves in our clients’ shoes, having to make important decisions about our brand that could potentially make it or break it. With a room full of...

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