Rebranding a gorilla

Rebranding a gorilla
Our journey to rejuvenating our tired brand identity, and strategy At Silverback®, we work with a range of clients across different industries, every day advising them and steering them on their brand journey. So when we decided that it was time to give our own brand a refresh, we thought it would be easy – wrong! All of a sudden we found ourselves in our clients’ shoes, having to make important decisions about our brand that could potentially make it or break it. With a room full of...

Comments

Post a Comment

Popular posts from this blog

The world's longest indoor test track for self-driving vehicles

Image
AstaZero is now building the world's longest indoor track for testing self-driving vehicles. AstaZero is the leading test bed for the automated transport systems of the future. With the new indoor track, AstaZero consolidates its position as a world-unique test environment. The Swedish test bed AstaZero, located in Hällered outside Borås, is the world's first full-scale independent test and demonstration environment for future traffic safety. Every year, more than 1.2 million people w... Read the full story
Read more

Spar Uttoxeter sold to experienced forecourt operator through Christie & Co

Image
Specialist business property adviser, Christie & Co, is delighted to announce the leasehold sale of the SPAR convenience store on Ashbourne Road, Uttoxeter, which has been under the same family ownership for over 56 years. After launching the site to market on a confidential basis, Christie & Co received interest from multiple independent and regional operators, who were attracted to the store’s ideal trading position, close to JCB House, the international headquarters of JCB and the A50... Read the full story
Read more

Advanced AI solution to meet retailers’ critical need for smarter merchandising

Image
Retail industry’s digital transformation agenda to receive big boost following major investment by Retail Express in intelligent merchandising SaaS solution, new appointments and Leeds HQ Retail Express, a leading provider of merchandising solutions and services for retail, has announced a major upgrade to its intelligent merchandising software, RE 2.0, introducing significant AI enhancements. This follows a two-year investment cycle in product development, new appointments, and an offi... Read the full story
Read more