Imperial War Museum – are customers re-inventing the brand?

Imperial War Museum – are customers re-inventing the brand?
A conversation between: Steven Gambardella – Imperial War Museums Malcolm Gilbertson – Silverback® Jack Parker – Decision Magazine Providing impartial education If there’s one message that branding for Imperial War Museums has to get across it’s that we’re not talking about a military museum. “We are a DCM [the government’s department for digital, culture, media and sport] funded museum, a politically neutral educational institution,” explains Steven...

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