‘This is for you, world’ − the marketing campaign for the EQS

‘This is for you, world’ − the marketing campaign for the EQS
Concept and objectives The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 - the path to the CO2-neutral mobility of the future at Mercedes-Benz. For the first time, a marketing campaign starts at the same time as a world premiere - in a uniform look. The campaign translates the EQS's seemingly magical fusion of technology, design, functionality a...

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