Sedlescombe Organic Vineyard – appealing to a younger audience

Sedlescombe Organic Vineyard – appealing to a younger audience
A conversation between: Sophie Balmer – Sedlescombe Organic Vineyard Malcolm Gilbertson – Silverback® Susan Fenton – Decision Magazine Defining the target customer Are customers re-defining the brand? Gazing out over Sedlescombe Organic Vineyard, director Sophie Balmer says for her it’s almost the other way round: first, the brand needs to accurately define the target customer and avoid assumptions. And then have the right resource in place to deliver. Her fami...

Comments

Post a Comment

Popular posts from this blog

ABB Formula E Race At Home Challenge Round 6: Turvey back in top ten, Ma fought his way to the front

Image
ABB Formula E Race at Home Challenge entered it penultimate weekend on last Saturday. Racing on the “newly constructed” Brooklyn street circuit, the location of the New York ePrix in real world became the 5th different circuit staging Formula E’s online championship on rFactor2. NIO 333 saw a turnaround in fortune this weekend. Oliver Turvey finished in 9th, back into the points. Ma Qinghua drove a great race from the back and finished just outside of the points. The 2.374km New York... Read the full story
Read more

The world's longest indoor test track for self-driving vehicles

Image
AstaZero is now building the world's longest indoor track for testing self-driving vehicles. AstaZero is the leading test bed for the automated transport systems of the future. With the new indoor track, AstaZero consolidates its position as a world-unique test environment. The Swedish test bed AstaZero, located in Hällered outside Borås, is the world's first full-scale independent test and demonstration environment for future traffic safety. Every year, more than 1.2 million people w... Read the full story
Read more

History of Escape Rooms

Image
With escape rooms exploding in popularity, Twinwoods Adventure talks about how escape rooms came into existence. According to the latest figures, there are around 1500 escape rooms in the UK alone, The escape room craze owes its existence to the famous Dungeons and Dragons fantasy role play game of the 1970s and was followed by cult TV adventure show The Crystal Maze in 1990. The trend transitioned through to computer gaming in Japan, where Takao Kato launched the fir... Read the full story
Read more