Sedlescombe Organic Vineyard – appealing to a younger audience

Sedlescombe Organic Vineyard – appealing to a younger audience
A conversation between: Sophie Balmer – Sedlescombe Organic Vineyard Malcolm Gilbertson – Silverback® Susan Fenton – Decision Magazine Defining the target customer Are customers re-defining the brand? Gazing out over Sedlescombe Organic Vineyard, director Sophie Balmer says for her it’s almost the other way round: first, the brand needs to accurately define the target customer and avoid assumptions. And then have the right resource in place to deliver. Her fami...

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