Social Media Is The New Word Of Mouth

Social Media Is The New Word Of Mouth
The power of social media to influence a purchase decision has been widely known. This is especially true for millennials who are more likely than older generations to visit social media sites before making a purchase or financial decisions. With this in mind, it's no wonder that brands have begun paying close attention not only to their physical locations but also their online presence as well. According to the author of "Endless Referrals" Bob Burg, “All things being equal, people wil...

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