WHAT IS KNOW, LIKE AND TRUST

WHAT IS KNOW, LIKE AND TRUST
Bob Burg wrote that people or businesses will do business with others that they know, like and trust. What does that mean? To know someone means that they would need to know about who you are, what you do, what you stand for, what groups are you in. People need to know that you exist! Then they need to know what you stand for. And then LIKE. If they know you but still dislike what you're saying, you will still be invisible to them. But if they like you, the...

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