The Long Black Friday: stretched-out Black Friday deals may help prevent a supply chain nightmare, says ParcelHero

The Long Black Friday: stretched-out Black Friday deals may help prevent a supply chain nightmare, says ParcelHero
ParcelHero says it expects 17% growth in Black Friday sales this year, but warns that if reductions are focused on one day there will be supply chain chaos. The home delivery expert ParcelHero is forecasting a £7bn monster Black Friday, but says retailers who still plan to focus all their bargains on one day – ignoring the problems created by Brexit, Covid and driver shortages – could see huge delivery delays. ParcelHero’s Head of Consumer Research, David Jinks, M.I.L.T., sa...

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