Forget safety and the environment - car buyers care most about image and style

Forget safety and the environment - car buyers care most about image and style
REPUTATION FOR QUALITY, stylish appearance and a positive previous ownership experience are the three top reasons car buyers choose their new models, according to an in-depth study of car buying behaviour. The findings come from Autovia, Britain's leading publisher of automotive insight and advice, whose unique Driver Power research delves into the minds of up to 60,000 car owners a year. They form part of a comprehensive investigation which is drilling down into what factors motivate buye...

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