creates barrier to more sustainable food shopping finds research from quantilope
Money, or lack of with rising inflation, is a barrier to sustainable shopping for more than half of shoppers Price and taste drives most buying choices, but sustainable packaging and local ingredients the most important consideration for 1 in 5 shoppers 1 in 4 shoppers are confused about what products are sustainable - highlighting an opportunity for brands to make their sustainability messaging clearer Around three quarters of shoppers actively attempt to reduce waste and more than h...
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