Don’t stop the music: ParcelHero says it’s time online retailers reconsider background music

Don’t stop the music: ParcelHero says it’s time online retailers reconsider background music
Background music can help create atmosphere and boost spending, says ParcelHero. Its latest research reveals consumers, who turned against websites automatically playing music in the 1990s, are now ready to say: ‘Thank you for the music’. Online sales are booming, snaffling 28% of all retail spending. There are still some advantages that physical stores have over web sites, however, including creating the right ambience to encourage consumers to spend more. One of the key ways...

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